Bull and Bear values your privacy. This Privacy Policy (“Policy”) outlines how we collect, use, and protect personal information from individuals who visit our website or use our digital services. It also details what information we gather, how it’s used, and the limited circumstances in which it may be shared. This Policy demonstrates Bull and Bear’s commitment to protecting your privacy and upholding data security standards that meet or exceed industry expectations.

We may update this Policy periodically. To stay informed of any changes, we recommend reviewing this page regularly. Should Bull and Bear plan to use personally identifiable information in a way significantly different from the original terms when collected, we will notify you by email and provide an opportunity to opt in or out of this updated use.

This Policy applies exclusively to Bull and Bear and governs all data collection and usage by us. By using bullandbear.shop, you agree to the practices outlined in this Policy. Please note, this Policy does not apply to information collected by third-party websites or services not controlled by Bull and Bear. We encourage you to read the privacy policies of any other websites you visit.

This Policy Covers:

1. What personal information we collect
2. Why we collect personal data and our legal basis for doing so
3. How we use and share the data
4. Your choices regarding your information
5. Security measures we take to protect your information

Information We Collect

Providing your personal information is always optional, but certain services may not be available without it. We collect two types of data:

• Information you voluntarily provide – such as your name, email, billing/shipping address, and payment details, usually submitted during purchases or form submissions.
• Automatically collected data – which may include cookies, server logs, browser type, IP address, and third-party tracking technologies.

Additionally, we may collect non-personal demographic data (e.g., age, gender, income bracket, device type) to improve user experience and service offerings. We may also analyze browsing behavior on our site to understand which products or content are most relevant to our users.

Personal data will only be used for its intended purpose, or as otherwise stated in this Policy.

Why We Collect Information and Retention Periods

We collect your information to:

• Deliver the services and products you request
• Improve the quality of our offerings
• Send promotional materials (with your consent)
• Conduct surveys and research (with your consent)
• Customize your experience on our website

We retain your data only as long as necessary. Retention depends on the nature of the data, legal or regulatory requirements, the duration of your relationship with us, and our business needs.

How We Use Your Information

Bull and Bear does not sell, lease, or rent your personal information to third parties.

Your data may be used to:

• Operate and improve our website
• Fulfill orders and deliver requested services
• Share updates on new products or services
• Conduct surveys and gather feedback

We may partner with trusted third-party providers for email services, delivery, or analytics. These partners are contractually obligated to keep your information confidential and use it only to perform tasks on our behalf.

Our website may include social media tools (e.g., Facebook, TikTok, Instagram) that collect IP addresses and use cookies. These are subject to the privacy policies of those third-party platforms.

When Information May Be Disclosed

Your personal data may be shared under the following circumstances:

• To deliver the services/products you’ve requested
• When you've given explicit consent
• When aggregated and anonymized for analytical purposes
• In response to legal requests or regulatory requirements
• With auditors or legal entities bound to confidentiality
• To enforce our Terms of Service or protect Bull and Bear’s rights

Non-Marketing Communications

We may contact you for important non-marketing reasons, such as security alerts, changes to our services, or account-related notifications. These communications are necessary and do not require consent.

Children’s Privacy (Under Age 13)

Bull and Bear’s website is not intended for children under 13, and we do not knowingly collect personal information from them. If such data is inadvertently obtained, it will be promptly deleted unless verifiable parental consent is secured. Children under 13 must obtain parental permission before using the website.

Your Choices and Opt-Out

You may unsubscribe from marketing emails at any time by contacting us at programming@yzeagency.com. To unsubscribe from third-party services, you must contact those platforms directly. We will continue to protect any previously collected personal information in accordance with this Policy.

External Links

Our site may include links to third-party or affiliate websites. Bull and Bear is not responsible for the privacy practices of those sites. We encourage users to read the privacy statements of any site they visit that collects personal data.

For European Union Users

Bull and Bear operates primarily in the United States. If you are located in the EU, your data will be transferred to the U.S., where it is protected under frameworks such as the EU-U.S. Privacy Shield. By providing us with your information, you consent to this transfer, storage, and processing.

Security Measures

We take your data security seriously. Sensitive information like payment details is encrypted and securely transmitted using SSL technology. Only authorized employees with a need-to-know have access to personal data, and all data is stored in secure environments designed to prevent loss, misuse, or unauthorized access.

Your Acceptance

By continuing to use our website, you agree to this Privacy Policy. If you do not accept the terms outlined here, please discontinue use. Your ongoing use following any changes to this Policy implies acceptance of those updates.

Contact Us

If you have questions or concerns regarding this Privacy Policy, please contact us:

Email: programming@yzeagency.com
Phone: 213-514-5888
Mailing Address:
Bull and Bear
3251 E. 26th St.
Vernon, California 90058

GDPR Compliance Notice

This Policy includes GDPR-related language. However, full compliance may require additional steps including:

• Performing a data processing audit
• Implementing data processing agreements
• Appointing a Data Protection Officer (if applicable)
• Establishing EU representation (if required)
• Maintaining a breach notification protocol
  

Visit gdpr.eu for more comprehensive guidance.

COPPA Compliance Notice

This Policy assumes that your website does not target children under 13. If your services do involve children, you must comply with the Children’s Online Privacy Protection Act (COPPA). Visit ftc.gov for full compliance requirements.